We receive numerous calls every week from people asking if we do lead generation on a PI (per inquiry) basis.

The answer is yes - we are always looking for quality lead gen creatives that pull a response for our PI station network.

Education, tourism, legal, real estate, tax help, debt help, loan mod and more are frequently requested from our PI station contacts.

There are situations where PI may not be the best fit for your lead gen program. 

If you need leads to start instantly- you should look at paid media as a supplement to your PI.

If you need leads in a specific market or not in all markets - PI may not be your best fit or it may work well as a supplement to paid media.

If you have a website address on your creative - PI most likely is not going to be an option unless you edit it out.

If you do not have a professional call center in place that is available 24/7 - PI is not an option for you.

If you do not have or are not willing to get multiple toll free numbers - PI is not an option for you.

If you cannot afford to pay out the going rate that stations are receiving for lead gen in your category - PI is not an option for you.

Per Inquiry is a great option but there are times when it is just not the best fit.  For an evaluation of your creative to determine if per inquiry is an option please contact us via info@omgconsultants.com